Scorem is a football app created by First10 that eradicates the media spin & club rhetoric and connects the fans to the sport through fact-based content.
A “Score” is a verb meaning a line cut or scratched into a surface and is often used as a marking device to track the scores of a game.
The score can also represent the end of conversation and is often used in conjunction with the phrase "drawing a line in the sand" or “the score has been settled”.
Anatomy of the Mark
Posters were also created in individual club colours and given out at games.
Image Treatment & Type
UI & Iconography
Brand Book & Moleskin