Flightglobal is an aviation data platform with a seamless, connected customer experience.
They approached Method with the task of refining the brand mark and creating a graphical style that would be used for all marketing communications.
We produced a program that enabled the client to export random variations of artwork in hi-res formats.
The generative artwork was based on the theme of "Explosive Possiblities" and used an abstract execution and vibrant colours to express this energy.
Graphic compositions that reflected the theme of “Explosive Possibilities”.
The application enabled the client to create and export randomly generated compositions based on the positioning, colour, depth and pattern guidelines of the visual langauge.
Colour
The purples were derived from Flightglobal’s primary palette.
The orange, blue and grey accent colours reflect one of the three flagship products Flightglobal provides.
FlightGlobal
Brand refinement & generative art direction for a global aviation data & insights provider.
