New brand & design direction for the small chain of boutique tea rooms based in the north of England.

The main visual direction plays on traditional ceramic porcelain style, which was created by the Chinese & adopted by the English for their china cups & plates, etc.

Collection of envelopes, letterheads & complement slips.

Various prints were designed & situated around the rooms to create a strong sense of brand & devotion to tea culture.

Each print is unique & featured poems which were created by their customers. This idea was created to emphasise the bond & closeness they have with their consumers.

Follows the same ethos & approach as the brand itself - quirky & simple.

It incorporates subtle animation effects such as parallax & masking to bring the content to life & make it playful, no matter what touchpoint it's accessed from.

Small touches were added to make the content dynamic. eg: The time of day would reflect the right tone of voice in the copy.