To create a brand and vision for the 2015 AIGA event focusing on the theme of "People First".
Design Exchange Boston (DxB) is a two-day design and innovation conference dedicated to celebrating the impact of design. The DxB experience explores the ideas, work and strategies currently shaping our culture.
DNA and chromozomes were specifically chosen as the visual concept because they contain distinct instructions that make each type of living creature unique.
This rationale complimented the event's theme and created a coherent visual language.
Different compositions were created for each speaker to advertise and theme their talk.
Posters were created for each speaker using the chromosome graphical language.
The AIGA Peeps
A nod to all those peeps (designers and volunteers) that helped make the event a great experience.