DWade - Concept site for the basketball player's personal fantasy camp. An annual event lasting 2 weeks.

2016 2011

DWade — Concept site for the basketball player's personal fantasy camp. An annual event lasting 2 weeks.

Role:Art Direction / Design
Studio:Firstborn
Objective

Concept microsite for Dwayne Wade's Basketball Fantasy Camp. An annual event held every year for 2 weeks.

Delivery

A one-page parallax site was designed due to the minimal content & functionality requirements.

A strong use of colour & typography accompanied by distinctive stylised imagery was used to to bring the content to life.

Detail & Imagery
Supporting Imagery

Subtle CSS3 / JS animations were applied to basketball style markings to create more depth & movement.

Home Screen

The idea for the site's first scene was to have a series of basketball plays with D.Wade to act as a simulation as if you the user were the opponent.

Video Controls

The dotted line acts as the video timeline / control, so the user can easily shift between different intervals of the video.

Tooltips were incorporated into the hover states as a guide.

Interactivity

As the user scrolls through different areas of the site, visual elements such as background graphics & type, animate on & off the scene at different rates & times.

DWade

Concept site for the basketball player's personal fantasy camp. An annual event lasting 2 weeks.

Role: Art Direction / Design

Studio: Firstborn