Concept microsite for Dwayne Wade's Basketball Fantasy Camp. An annual event held every year for 2 weeks.
A one-page parallax site was designed due to the minimal content & functionality requirements.
A strong use of colour & typography accompanied by distinctive stylised imagery was used to to bring the content to life.
Subtle CSS3 / JS animations were applied to basketball style markings to create more depth & movement.
The idea for the site's first scene was to have a series of basketball plays with D.Wade to act as a simulation as if you the user were the opponent.
The dotted line acts as the video timeline / control, so the user can easily shift between different intervals of the video.
Tooltips were incorporated into the hover states as a guide.
As the user scrolls through different areas of the site, visual elements such as background graphics & type, animate on & off the scene at different rates & times.