Carbon Brainprint - Carbon Awareness Campaign created to educate universities & businesses of energy efficiency in the workplace.

2016 2011

Carbon Brainprint — Carbon Awareness Campaign created to educate universities & businesses of energy efficiency in the workplace.

Role:Branding / UX / App / Art Direction / Design
Studio:Wilson Cooke
Objective

To create a brand for both digital & print to support a new campaign aimed at educating universities & businesses of all sizes to be more pro-active & efficient with energy usages.

The colours, materials & resources used, reflect the brand’s mission statement.

Delivery

A fun, pictographic & playful visual approach to appeal to young demographic audiences.

An interlaced version of the marque was introduced to reinforce the message of saving energy & resources.

Digital Colourway
Approach to Print

An interlaced version logo was created specifically for all printed matter.

The compliment slip had a perforated cut, to make the slip double as a business card.

Digital

A responsive micro-site / blog was designed as a means to document case studies & campaign related content.

Community

The blog's objective is to acted as a community, and welcome people to contribute their thoughts & ideas to posts. This would be the platform for something more in-depth for the next phase.

Carbon Brainprint

Carbon Awareness Campaign created to educate universities & businesses of energy efficiency in the workplace.

Role: Branding / UX / App / Art Direction / Design

Studio: Wilson Cooke