Oysho - re-Brand and visual direction for 2013 Autumn/Winter campaign for global clothing company.

2016 2011

Oysho — re-Brand and visual direction for 2013 Autumn/Winter campaign for global clothing company.

Role:Typography / Art Direction / Design
Studio:Kro
Objective

Proposal for Oysho's global brand direction for the 2013 winter/autumn season.

Delivery

The new logo was formed from a custom typeface which would also act as the brand's primary headline typeface.

Brand & Campaign Colourway
Uppercase
Graphical elements for in-store visuals & other forms of printed matter.

Oysho

re-Brand and visual direction for 2013 Autumn/Winter campaign for global clothing company.

Role: Typography / Art Direction / Design

Studio: Kro