ThinkPlusInk - Brand & Design direction for design studio set in the heart of Leicester, UK.

2016 2011

ThinkPlusInk — Brand & Design direction for design studio set in the heart of Leicester, UK.

Role:Creative Direction / Design / Branding
Studio:WeLoveNoise
Objective

Think Plus Ink is a multi-disciplined design studio based in Leicester, UK who works across a multitude of dynamic creative services.

Everything they create is designed for people and made for the everyday, and so the company was looking for a new brand direction to help enforce this philosophy.

Delivery

The chosen direction was based around the concept of journeys.

It represents the fact that design isn't a linear process and uses the mark to convey the idea that there are many twists and turns we as designers go through before delivering the right solution.

Moodboarding

Generative Application

Built in processing, this application exports pseudo-random stills of a custom perlin noise in hi-res format.

Colour System

Type Variants & Weights

Corporate Stationary

A series of supergraphic posters were created to give to clients.

T-shirts

Website

Theming logic for project pages

Project Detail Page

ThinkPlusInk

Brand & Design direction for design studio set in the heart of Leicester, UK.

Role: Creative Direction / Design / Branding

Studio: WeLoveNoise