2016
2011
Objective
Scorem is a football app created by First10 that eradicates the media spin & club rhetoric and connects the fans to the sport through fact-based content.
Delivery
A “Score” is a verb meaning a line cut or scratched into a surface and is often used as a marking device to track the scores of a game.
The score can also represent the end of conversation and is often used in conjunction with the phrase "drawing a line in the sand" or “the score has been settled”.
The Mark
Anatomy of the Mark
Colour Rationale
Marketing
Posters were also created in individual club colours and given out at games.
Image Treatment & Type
UI & Iconography
Apparel
Brand Book & Moleskin
Printed Collateral
Paperback Notepads
Scorem
Brand direction for a mobile application focusing on connecting football fans with the game.
