Porcelain Tea Parlour - New brand & design direction for the small chain of boutique tea rooms based in the north of England.

Porcelain Tea Parlour — New brand & design direction for the small chain of boutique tea rooms based in the north of England.

Role:Art Direction / Design / Branding / Environment
Studio:WeLoveNoise
Objective

New brand & design direction for the small chain of boutique tea rooms based in the north of England.

Delivery

The main visual direction plays on tradition ceramic porcelain style, which was created by the Chinese & adopted by the English for their china cups & plates etc.

Corporate Stationary

Collection of envelopes, letterheads & compliment slips.

Interior

Various prints were designed & situated around the rooms to create a strong sense of brand & devotion to tea culture.

Each print is unique & featured poems which were created by their customers. This idea was created to emphasise the bond & closeness they have with their consumers.

The User Experience

Follows the same ethos & approach as the brand itself - quirky & simple.

It incorporates subtle animation effects such as parralax & masking to bring the content to life & making it playful, no matter what touchpoint it's access from.

Content

Small touches were added to make the content dynamic. eg: The time of day would reflect the right tone of voice in the copy.

Porcelain Tea Parlour

New brand & design direction for the small chain of boutique tea rooms based in the north of England.

Role: Art Direction / Design / Branding / Environment

Studio: WeLoveNoise