My Beer Notes - Rebrand for a website that provides a critical, creative and curious voice in the world of beer.

2016 2011

My Beer Notes — Rebrand for a website that provides a critical, creative and curious voice in the world of beer.

Role:Creative Direction / Design / Strategy / Branding
Studio:WeLoveNoise
Objective

My Beer Notes (MBN) is a UK based start-up founded by Adam Palmer, a beers and ales enthusiast.

The project was to rebrand the product so that it could begin to get recognised as a brand that delivers premium content within the industry.

Delivery

I helped define the product's value proposition in order to begin creating a vision that the product should strive for.

The outcome was in the form a complete brand redesign from logo to product, and a strategic roadmap to becoming a distinguished and distinctive association.

The Monogram

After researching the landscape, i decided to go for a brand direction that had some history associated with it.

The idea to use a monogram was originally inspired by England’s oldest brewery (Shepherd Neame), which was established in the 1600s and used the monogram for a short period. I explored different ways to illustrate this style with a more intricate and crafted execution to reflect the product's content.

The copper colours were derived from Amber Ales.

Handheld Embosser

Headline Typeface
– Gin by Hold Fast Foundry

Body Typeface
– Apercu Mono by Colophon

Beer Mats / Coasters

Branded Moleskins

Award

The strategy work outlined new ways of generating income and creating brand awareness.

Homepage

A completely redesigned digital experience focussing on the crafted, creative nature of the content.

Menu/Navigation

Detail Page

Mobile Experience

My Beer Notes

Rebrand for a website that provides a critical, creative and curious voice in the world of beer.

Role: Creative Direction / Design / Strategy / Branding

Studio: WeLoveNoise