Creating a vibrant & content rich direction for the global eCommerce site of Fisherprice & it's subsidiary brands.
The site's new content would also act as a resource & community platform for people to find out anything childcare related.
A colourful direction was designed to make the content more inviting as well as engaging. This also helped create a stronger brand connection with their print & packaging, which lacked in their previous site.
Playful & interactive feed of products, comments & social media, to create a experience which is focused more on the moments the child & parent, as opposed to the product itself.
A top level page that is dedicated to promoting interactive activities which aid in educating & engaging with your child.
The user can drill down to a certain age group, to find specific content relevant to that age.
The search was designed to allow the user to have as much control over finding the exact products they need.
[Fisher-Price branded version]
The same layouts & functionality were applied to all subsidiary brands, to create a consistent UX across all sites & micro-sites.