To provide uniform graphics for Bauer Performance Sports (BPS) Team Attire Collection.
I was one of one of ten designers approached to create an art direction that could be applied on various different forms of merchandise.
The client was open to ideas and their only requirement was to have a team attire that would create a sense of energy and team spirit.
My direction is based on the art of war and incorporated a military aesthetic with my custom camoflauge pattern to convey this.
As an additional bonus I incorporated Bauer’s type mark into the personality of the overall concept.
Each designers' team attire design was produced in small quantities to allow customers to feel like they had a custom uniform.
An old stencil typeface was chosen to complement the design direction. The typeface was originally produced by the American company MARSH Stencil Machines during WWII.
Package Design (Helmit Box)