Aiga Dxb15 - Creative Direction for an annual event held by AIGA boston that focuses on human centred design.

2016 2011

Aiga Dxb15 — Creative Direction for an annual event held by AIGA boston that focuses on human centred design.

Role:Creative Direction / Design / Speaker
Studio:WeLoveNoise
Objective

To create a brand and vision for the 2015 AIGA event focusing on the theme of "People First".

Design Exchange Boston (DxB) is a two-day design and innovation conference dedicated to celebrating the impact of design. The DxB experience explores the ideas, work and strategies currently shaping our culture.

Delivery

DNA and chromozomes were specifically chosen as the visual concept because they contain distinct instructions that make each type of living creature unique.

This rationale complimented the event's theme and created a coherent visual language.

Graphic System

Projection Content

Different compositions were created for each speaker to advertise and theme their talk.

Animated Iconography

Prints

Posters were created for each speaker using the chromosome graphical language.

T-shirts

Totes

Moleskine Notebooks

Custom Tape

The AIGA Peeps

A nod to all those peeps (designers and volunteers) that helped make the event a great experience.

Aiga Dxb15

Creative Direction for an annual event held by AIGA boston that focuses on human centred design.

Role: Creative Direction / Design / Speaker

Studio: WeLoveNoise